Live Shopping Script Template: A 30-Minute Show, Minute by Minute

A good live shopping show feels relaxed and spontaneous — and that's usually because the host has a clear plan. This template gives you a structure for a 30-minute show that you can adapt to any product.

Why use a script

A script isn't a word-for-word speech. It's a running order with key points, so you never freeze, forget a product or run out of time. Keep it on a sheet next to the camera.

Minute 0–3: Welcome

Viewers trickle in during the first minutes, so don't start with your best product.

"Hi everyone, welcome! I'm [name] from [store]. Tell me in the chat where you're watching from. Tonight I'm showing you [theme] — and stay until the end, because there's a live-only deal just for you."

Say hello to people by name as they join.
Explain how to buy: "Tap any product under the video to add it to your cart."
Tease the deal or giveaway to keep people watching.

Minute 3–25: Product segments

Plan 6–8 products at roughly 2–3 minutes each. Use the same structure for every product:

Pin the product so it appears under the video.
Show it: hold it close to the camera, then show it in use or on.
Three key points: what it is, why it's special, who it's for.
Practical details: sizes, colours, materials, care.
Answer a question from chat.
Call to action: "If you love this, tap it now — we only have a few in medium."

Put your strongest product around minute 8–10, once most viewers have arrived, and another strong one near the end.

Engagement moments

Minute ~12: poll. "Which colour should I try on next — sand or sage?"
Minute ~18: live deal. Drop the discount code and say how long it lasts.
Minute ~22: giveaway. "Type WIN in the chat to enter — I'll draw a winner at the end."
Throughout: read questions out loud before answering them, so everyone can follow.

Minute 25–30: Close

"Thank you so much for being here! Quick recap: tonight's favourites were [product 1] and [product 2]. Remember, the live code ends in an hour. Our winner is… [name]! Next show is [day, time] — I'll be showing [teaser]. See you then!"

Recap the top products and pin the bestseller one last time.
Draw the giveaway winner.
Announce the next show so viewers can plan for it.

Common mistakes to avoid

Talking without showing. Keep products in frame and close to the camera.
Ignoring the chat. Viewers who get a reply stay longer and buy more.
Forgetting prices. Say the price every time you introduce a product.
Too many products. Fewer products with more detail beats a rushed catalogue.
Ending abruptly. Always close with a recap and the next date.

Before the show, run through our equipment and setup checklist.