12 Live Shopping Show Ideas for Boutiques and Small Brands
Run out of ideas for your next live show? Twelve proven live shopping formats for boutiques, jewelry, beauty and handmade brands — with tips for each.
The hardest part of live shopping isn't the tech — it's knowing what to do every week. These formats work well for boutiques and small brands, and you can rotate them to keep your shows fresh.
New arrivals drop
Show this week's new products first, before they're anywhere else. Pair it with a live-only discount code that expires an hour after the show to reward people who tune in.
Try-on haul
Try every piece on, ideally on two body types. Say what size you're wearing and how it fits. This answers the questions that cause returns.
Styling challenge
Build three outfits from one hero piece. Run a poll and let viewers vote for their favourite look — then pin all the items in that outfit.
Q&A and fit clinic
Invite viewers to send questions in advance. Answer them live with products in hand. Great for jewelry sizing, skincare routines or furniture dimensions.
Behind the scenes
Show how products are made, packed or sourced. Handmade brands do especially well with this — viewers buy the story, not just the item.
Giveaway night
Run a keyword giveaway: viewers type a word in chat to enter, and you draw a random winner live. It's the fastest way to grow chat activity and attract new viewers.
More ideas
- Last-chance sale: clear end-of-season stock with a countdown.
- Customer spotlight: invite a loyal customer to share how they style your products.
- Gift guide: "gifts under $50" before holidays.
- Restock reveal: bring back sold-out favourites live.
- Mystery bundle: reveal what's inside discounted bundles.
- Premiere: pre-record a lookbook and premiere it with live chat — perfect for weeks you can't be on camera.